Matthew Deery

Berlin-based editor and copywriter with over 9 years of content marketing experience in startups and e-commerce.

idealo UK

From 2016 – 2020 I was the Online Content Editor for the UK site of the price comparison company, idealo.co.uk. My main role was composing and publishing engaging, informative, and SEO-friendly texts, offering consumers buying advice. Additionally I produced ad copy, UX copy, and articles for the blog. 

Product Review Texts

idealo.co.uk •

FIFA 20

A burning ball of flaming gas continues to spew out heat and radiation in the centre of the universe. A huge rock continues to hurtle its way around it, three hundred and sixty five and quarter times per year. Civilisations rise and fall. Loved ones die. Even more, to-be-loved, are born. Icebergs gently defrost like defective freezers, causing the oceans to lap ever higher up the coasts. EA Sports continue to release new editions of the most successful football game of all time.

Blog Articles

idealo's Top Toys for Christmas

Reading back over the 2019 edition of my Christmas toy recommendations, I had to laugh out loud seeing that I was complaining that it had been “a long, long year”. I’d also naively suggested that I had “aged by a decade or two in the past eleven months”. Thankfully this year was so much better, eh? I feel a new man. One of the factors that has changed my selections this year is about play value. While normally it’s definitely important that a toy is still providing fun weeks and months after it’
idealo.co.uk Blog •

Top 5 Drones for 2020

Climbing a mountain, duct-taping loads of selfie sticks together or hiring your local helicopter pilot were once the only options for the perfect aerial shot. That was before camera drones came along. Now it's possible to snap heavenly shots without scaring the wildlife away, forking out thousands on equipment and the permits that go with it, or breaking your coccyx. First, there are some legalities to consider, and you'll have to up your flying skills. After that, the possibility for a whole ne

Seasonal Offer Pages

St Patrick's Day 2019 Copy

Valentine's Day 2020 Copy